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PROUDLY HELPED MILLIONS OF AMERICANS

Invest in the Next Evolution of Digital Consumer Finance

Opportunity to Invest
Reserved Ticker Symbol: CNDR*
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Illustration of Wall Street bull and CNDR investment banner on a neoclassical building with ticker symbol CNDR.

ConsumerDirect’s proprietary suite of tools empowers everyday Americans to take control of their credit, finances, and privacy. Our newest innovation, Max AI, processes millions of data points to help people make smarter financial decisions—faster. Become a shareholder as we aim to be a publicly listed company⁸.

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Share Price

$1,000.23

Min. Investment

Investment Highlights

As a thank-you, the first 200 investors contributing $1,000+ will receive additional bonus shares when investing in the first 30 days.

Man holding a giant key by a car, with a loan loading screen and a woman managing data on a laptop near a digital bank.
$100M+ Gross Revenue in 20241

44% Annualized Growth Since 201914

$10M+ EBITDA1

3.8K+ Active Monthly Partners10

    Man looking at credit score improvement on a large phone display, with a blue car in the background.
    Enhanced With Our
    MAX AI Logo

    Up to 9K Data Insights Per Member2

    Generates Member Future Score3

    $8.8K~ Loan Interest Saved Per Member4

      Illustration of Wall Street bull and CNDR investment banner on a neoclassical building with ticker symbol CNDR.
      Possible Public Listing8

      Reserved Ticker Symbol CNDR*

      Need at least 400 Investors

      $1,000 Minimum Investment

        A BROKEN SYSTEM

        93M Americans Don’t Qualify for Affordable Rates5

        The financial system is stacked against consumers, costing them an estimated $130 billion6 annually–yet maximizing your credit score could put tens of thousands of dollars back in your pocket.15

        Illustration of a joyful couple in a hot air balloon with a large '+65' symbol, symbolizing growth or progress.Illustration of a happy family in a hot air balloon with a large '+39' symbol on it, representing growth or positive engagement.
        Artificial Intelligence

        Solving the Multi-Billion-Dollar Problem in Financial Services, Enhanced With Our Max AIā„¢

        Max AIā„¢ processes millions of data points daily, giving us unparalleled intelligence into consumer credit behavior.

        MAX AI Data Engine logo surrounded by pastel circuit lines, symbolizing advanced data processing and connectivity.
        370M+

        Individual Consumer
        Credit Accounts**

        14M+

        Unique
        Consumer Credit Profiles**

        1M+

        Transactional Data
        Points Daily**

        Up to 9K+

        Potential Insights
        Generated Per Customer**

        ** Data points presented are estimates derived from internal datasets and may fluctuate over time due to ongoing updates, data integration changes, and methodological adjustments. These figures are for general informational purposes only and do not constitute representations or guarantees of accuracy, completeness, or currentness.
        Traction

        Already Profitable,
        With $100M+ in 2024 Gross Revenue

        We’ve built a healthy, robust business that’s already leaving its mark in personal finance.

        I'm Ready to Invest

        $100M+ in gross revenue in 20241, 44% annualized growth since 201914

        Profitable already, with a $10M+ EBITDA in 20241

        300K+ active
        monthly customers using our product suite

        Co-branded and white-labeled products for 3.8K+10 active partners

        $3B~ saved7 in home and auto loan interest by our members

        A total of 28.3 million points added to user credit scores13

        Business Model

        How ConsumerDirectĀ® Makes Money

        Our diversified business model creates strong recurring revenue and proven profitability.

        I'm Ready to Invest
        B2B2C
        Subscriptions

        Through affiliate and sponsored partnerships

        D2C
        Subscriptions

        With our products SmartCreditĀ®, TheLendingScore.com & HogoĀ®

        Commissions From Consumer Lending

        Loan & credit card applicants approved via myLONAĀ® offers

        B2B
        Advanced API

        With our Consumer Credit Data & Consumer Data Removal APIs

        With 88%1 gross margins and a track record of success, ConsumerDirect is built for sustainable, scalable growth.

        Illustration of a modern office lounge at ConsumerDirect, where people are engaged in conversations, working on laptops, and watching a video game on a large screen in a relaxed environment.
        Solution / Services

        Financial Control and Empowerment for Consumers

        Our product suite offers lending transparency, identity protection, data privacy solutions, and predictive insights from our proprietary data learning technology Max AIā„¢.

        I'm Ready to Invest

        SmartCreditĀ®

        A credit score dial (similar to a speedometer) with a shield overlay.

        1. SmartCreditĀ® (Better Credit & Money)

        Credit management and identity protection with personalized score tracking.

        Users gain 34+ credit score points on average in just 30 days.12
        Max AIā„¢-driven tools that provide step-by-step credit action plans based on their potential future score.3
        Saves users thousands4 by unlocking lower rates on loans and credit cards.
        Includes identity protection tools that defend users’ financial data.
        A padlock with a star on it.

        2. Hogo (Fun, Yet Serious Financial Security)

        Gamified privacy app that guides users to secure financial data (and rewards them for doing so).

        A document with a dollar sign and checkmark OR a credit score gauge with a checkmark.

        3. TheLendingScore.com (Ideal Before Borrowing)

        FICOĀ® Scores from all three bureaus, plus loan offers tailored to your credit profile.

        A cursor dropping a file or document icon into a trash can icon.

        4. Consumer Data Removals API (B2B Privacy
        Solution)

        Enables businesses to find and request the removal of their consumers’ personal data from broker sites to reduce fraud, spam, and protect their privacy.

         A credit card with a magnifying glass.

        5. Consumer Credit Data API (Pre-Qualification for Lenders)

        Enables lenders to pre-qualify borrowers without impacting credit scores.

        Share Price
        I'm Ready to Invest
        Two shaking hands with a document labeled "Loan Approved."

        6. myLONAĀ® (Lending Marketplace & Loan
        Transparency)

        A lending marketplace that streamlines borrowing with fair, transparent loan offers based on the consumer’s future score.3

        Expansion

        A Possible Public Listing8 is Just the Start

        This Regulation CF round positions us for certain possible public listing⁸ requirements while funding our goals of product development, user-base growth, and faster innovation:

        Man and woman shaking hands with icons representing APIs, security, and analytics above them.
        Scaling B2B2C Partnerships

        Goal of Increasing Distribution Partners

        Expanding Partnership Channels

        Banks Connected with myLONAĀ®

          smartcredit, hogo, the lendingscore.com logos
          User Base Expansion

          Goal of Increasing Active Members

          Expand Marketing Channels

          Enhance Products with Max AIā„¢

            Happy woman celebrating loan approval next to a tablet showing ā€œAPPROVEDā€ and a +81 score boost icon above her.
            Accelerating Max AITM

            Goal of Deeper Member Intelligence

            Help Partners with Growth & Retention

            Create New Ways to Help Consumers

              Smiling woman and cartoon dragon character celebrating with gift cards and digital rewards floating around them.
              Our robust platform and data fosters new markets and services — making ConsumerDirectĀ® a no-brainer for Members
              Anne A.

              I love this site. Used it for some time. My score went up over 100 points. Ā I keep it so I can monitor my credit. Totally worth it.

              Todd A.

              I truly enjoy this app. It is helping me out tremendously as well as being super fun ! Standing ovation hogo! Thank you!

              Financials

              Our Growth By The Numbers8

              518%+ Gross Revenue Growth 2019-202416

              Gross Revenue GraphEBITDA Graph
              Perks

              Time Based Bonus + Volume Based

              Multiple investments in an offering cannot be combined to qualify for a larger campaign perk.

              LIMITED-TIME OFFER 🚨
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              INVEST
              $1,000.23+
              Receive
              5%
              bonus shares
              Ā 0%Ā 
              First 200 Investors Receive an Additional 3% Bonus Shares
              LIMITED-TIME OFFER 🚨
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              INVEST
              $2,500+
              Receive
              7%
              bonus shares
              Ā 4%Ā 
              First 200 Investors Receive an Additional 3% Bonus Shares
              LIMITED-TIME OFFER 🚨
              00
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              INVEST
              $5,000+
              Receive
              9%
              bonus shares
              Ā 6%Ā 
              First 200 Investors Receive an Additional 3% Bonus Shares
              LIMITED-TIME OFFER 🚨
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              INVEST
              $10,000+
              Receive
              11%
              bonus shares
              Ā 8%Ā 
              First 200 Investors Receive an Additional 3% Bonus Shares
              Team

              The Innovators Personally Invested In Our Success

              We're proud to say ConsumerDirect is over 90% owned by employees. With an average tenure of more than 4 years and decades of industry experience, we set the bar for culture and innovation.

              David B. Coulter's Illustration
              David B. Coulter
              Founder & CEO
              • Founded ConsumerDirect and has since scaled it to over $100M in revenue in 2024, all without outside funding.
              • Holds multiple patents in credit optimization and financial technology.
              • Built a profitable, high-growth business that serves 300,000 monthly subscribers.
              Brian Eaves's illustration
              Brian Eaves
              CFO & Corp Dev Strategy
              • Former Prudential PLC executive with 14+ years in capital markets and financial strategy.
              • Specializes in structuring high-growth businesses for long-term profitability.
              • Leads financial planning and investor strategy as ConsumerDirect prepares for a potential public listing of its shares on a national securities exchange, such as Nasdaq.
              Theo Schrock's illustration
              Steve Reger
              Chief Sales Officer
              • 27-year credit industry veteran and former Senior Director at TransUnionĀ®.
              • Expert in fraud prevention, consumer credit solutions, and enterprise partnerships.
              • Oversees our 3,800+ active monthly B2B2C partnerships, ensuring high retention and revenue growth.
              Mee Pineda's illustration
              Mee Pineda
              Chief Operations Officer
              • With ConsumerDirect for 17+ years, managing operations, compliance, and strategic scaling.
              • Ensures seamless execution of our business strategy and expansion initiatives.
              • Plays a key role in keeping our products at the forefront of the financial services industry.
              Vannak Payabyab's illustration
              Vannak Payabyab
              Controller
              • Has served various accounting-related roles since joining ConsumerDirectĀ® in 2006
              • Currently oversees the Accounting and Billing departments
              Chris Peery's illustration
              Chris Peery
              Chief Revenue Officer
              • A key architect of ConsumerDirect’s technology, serving since 2005.
              • Leads marketing, customer engagement, and AI-driven personalization strategies.
              • Ensures our technology continues to drive user growth and product adoption.
              Theo Schrock's illustration
              Theo Schrock
              Chief Data Scientist
              • Leads AI and data intelligence, optimizing financial tools for better decision-making.
              • 13+ years in quantitative research, analytics, and business strategy.
              • Develops predictive modeling and automation to make financial insights more actionable.
              Theo Schrock's illustration
              Sam Trovato
              Chief Product Officer
              • Leads product strategy, design & development to create user‑first solutions that grow revenue.
              • 10+ yrs blending design craft with data‑driven product leadership to turn complexity into impact.
              • Visionary for SmartCredit, Hogo, and TheLendingScore.com with 16 granted design patents
              Steve Reger's illustration
              Jon Swinth
              Chief Technology Officer
              • Has lead technical infrastructure and system development with the Company for over 3 years
              • 20+ years directing cloud technology, software development, and information security
              • Orchestrates bright ideas into workable, reliable, and resilient products

              Board Members

              David B. Coulter's Illustration
              David B. Coulter
              Founder & CEO
              • Founded ConsumerDirect and has since scaled it to over $100M in revenue in 2024, all without outside funding.
              • Holds multiple patents in credit optimization and financial technology.
              • Built a profitable, high-growth business that serves 300,000 monthly subscribers.
              Mee Pineda's illustration
              Rachelle Alexander
              VP of Support / Board Member
              • 20 years as ConsumerDirect’s head of support for both B2B2C and D2C channels, ensuring high-quality service delivery and customer satisfaction
              Steve Reger's illustration
              Eric Taylor
              Board Member
              • 35+ years in high-tech design, manufacturing, and sales
              • Founded multiple successful startups and holds 3 patents
              • Earned a BS in Engineering & completed a graduate immersion MBA
              David B. Coulter's Illustration
              Jimena Cortes
              VP of Product Partnerships / Board Member
              • Created and manages the influencer marketing department
              • Serving as a member of the Board of Directors since 2016

              FAQs

              Ā 

              Why invest in startups?

              Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

              Ā 

              How much can I invest?

              Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

              Ā 

              How do I calculate my net worth?

              To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

              Ā 

              What are the tax implications of an equity crowdfunding investment?

              We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

              Ā 

              Who can invest in a Regulation CF Offering?

              Individuals over 18 years of age can invest.

              Ā 

              What do I need to know about early-stage investing? Are these investments risky?

              There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

              Ā 

              When will I get my investment back?

              The Common Stock (the "Shares") of ConsumerDirect (the "Company") is not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment if the Company gets acquired by another company, in which case you would typically receive your pro-rata share of the distributions that occur. Alternatively, if the Company goes public, you may be able to sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure. Although the Company is working toward a DPO, there is no guarantee that this will happen or that, if it does, you will be able to sell your shares for more than you paid for them.

              Ā 

              Can I sell my shares?

              For one year, the securities purchased in this Offering can only be resold:

              • As part of an offering registered with the SEC, such as an initial public offering; however please note, even if we are successful with a potential direct public listing, there is no guarantee that shares purchased in this Offering will be registered in the direct public listing;
              • To the Company;
              • To an accredited investor; or
              • To a member of the family of the purchaser or the equivalent, to a trust controlled by the purchaser, to a trust created for the benefit of a member of the family of the purchaser or the equivalent, or in connection with the death or divorce of the purchaser or other similar circumstance.

              Ā 

              What happens if a company does not reach their funding target?

              If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

              Ā 

              How can I learn more about a company's offering?

              All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

              Ā 

              What if I change my mind about investing?

              You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com

              Ā 

              How do I keep up with how the company is doing?

              At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

              Ā 

              What relationship does the company have with DealMaker Securities?

              Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.

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